Essence
Video Editing for Social
For the launch of the new foundation stick range of essence, I was brought on by the production company PULP to handle the social media edit during post-production. Using on-set footage shot on iPhone (delivered by PULP), I created a series of reels that highlighted visual shade references, and tapped into trending formats centered around the feeling of togetherness.
FILM TEAM: Director: Lisa Pollmann DoP: Viktor Sloth
CREATIVES: Social Content Creator: Binta Yaffa Hair & Make-Up Artists: Annika Blüge & Adina Hensel Styling: Amrei Felicia Leßmann Set Designer: Damien Rigo & Luka Rigo
POST PRODUCTION: Cutter: JP Maas Cutter Support: Victor Candela Grading: Peter Hacker Social Clip Edit: Lena Lammers
PULP & PRODUCTION CREW: Managing Director: Rebecca Rupcic Senior Producer: Mia Leifheit Local Production Manager: Eva Ortega Local Production Coordinator: Txus Rosado Production Coordinators: Justus Toussaint & Jasmin Shah Service Production: CUT Closeupteam