Essence
Video Editing for Social
The hero product of essence’s Juicy Birthday campaign was the new Juicy Bomb Lipgloss, celebrated for its glittery finish, ultra-smooth texture, and juicy effect on the lips. Brought on by the production company PULP, I was responsible for the social media edit during post-production. Using on-set iPhone footage (shot by creator Binta Yaffa) and glossy footage shot by the film team, I created all necessary assets for social media, complemented with additional glossy footage to finalize versions for paid media.
FILM TEAM: Director: Lisa Pollmann DoP: Viktor Sloth
CREATIVES: Social Content Creator: Binta Yaffa Hair & Make-Up Artists: Annika Blüge & Adina Hensel Styling: Amrei Felicia Leßmann Set Designer: Damien Rigo & Luka Rigo
POST PRODUCTION: Cutter: JP Maas Cutter Support: Victor Candela Grading: Peter Hacker Social Clip Edit: Lena Lammers
PULP & PRODUCTION CREW: Managing Director: Rebecca Rupcic Senior Producer: Mia Leifheit Local Production Manager: Eva Ortega Local Production Coordinator: Txus Rosado Production Coordinators: Justus Toussaint & Jasmin Shah Service Production: CUT Closeupteam