Essence
Video Editing for Social
In late summer 2025, essence launched a campaign around the theme “Jelly vs. Bouncy“, featuring new products such as a jelly and bouncy primer, an eye gel and a toner. I was brought on by the production company PULP to handle social-first video editing for TikTok and Instagram, for both organic and paid media. All footage was provided by PULP.
FILM TEAM: Director: Lisa Pollmann DoP: Viktor Sloth
CREATIVES: Social Content Creator: Binta Yaffa / Studio C Art Director: Harriet Spratt Hair & Make-Up Artists: Annika Blüge & Adina Hensel Styling: Amrei Felicia Leßmann Set Designer: Damien Rigo & Luka Rigo
POST PRODUCTION: Cutter: JP Maas Cutter Support: Victor Candela Grading: Peter Hacker Social Clip Edit: Lena Lammers
PULP & PRODUCTION CREW: Managing Director: Rebecca Rupcic Senior Producer: Mia Leifheit Local Production Manager: Eva Ortega Local Production Coordinator: Txus Rosado Production Coordinators: Justus Toussaint & Jasmin Shah Service Production: CUT Closeupteam